BALLET SUN VALLEY

Scope
Brand Design
Art Direction
Website Design & Development
Marketing Strategy
Social Media
Email Marketing
Print Ad Campaign
Event Signage

Project Overview
Ballet Sun Valley has expanded the already rich cultural scene in the Wood River Valley by bringing International ballet to the Sun Valley Pavilion– from Isabella Boylston to Misty Copeland to San Francisco Ballet. 2020 marks our third year collaborating with Ballet Sun Valley acting as their full service marketing resource. Our mission is to help establish the BSV brand locally and beyond. We’ve worked closely with Ballet Sun Valley to design the brand and to develop and implement a local and regional marketing plan for each of the events. In our role, we’ve worked closely with partnering organizations, Sun Valley Company, sponsors, media outlets, Mogo Arts, individual dancers and their photographers as well as the San Francisco Ballet marketing team. We launched the BSV website in 2018 and continue to expand the content and functionality. We launched the BSV Instagram feed at the same time and have earned continued growth. We plan, design, and write email campaigns and design the print materials from the life-sized panels in the Starbucks windows to the name cards at the sponsors’ dinner. The reward: two magical summer nights of world class ballet right in our own back yard.

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