Identity Design
Brand Strategy
Social Media
Content Creation
Advertisement Design

Project Overview

When Hotel Ketchum approached RP Creative to tell their story on social media— a story that would resonate with the younger wanderlust crowd—we felt their vibe and got to work developing an inspirational lifestyle feed that immediately gained major traction and ultimately established the brand look for the Hotel’s ongoing marketing efforts—before the hotel was even open.

With the hotel up and running, RP followed by designing the logo, brand guidelines, and assets for the hotel lounge & bar—The Hangout. Having been involved in developing the hotel’s brand from day one, we were able to give The Hangout a unique identity that has resonated with locals and visitors alike, while maintaining the cohesiveness of Hotel Ketchum’s brand.

Soon thereafter, Hotel Ketchum asked us to brand their coffee shop. The hotel owners were inspired by black sheep and taking that cue, we gave them Sheeptown Coffee. Along with the name, we provided their logo, brand guidelines, and a set of witty, conversational assets to use throughout the shop.

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Hotel Ketchum Interior Lounge ShotHotel Ketchum Media feedHotel Ketchum Window GraphicsHotel Ketchum Sheep signage

THE HANGOUT at hotel ketchum

The Hangout identity materialsthe hangout logos and sayings
The Hangout Signage and Menu


Sheeptown CoffeeSheeptown Coffee Logo VariationsSheeptown coffee mockupssheeptown coffee mockupssheeptown coffee mockups