Brand Strategy & Oversight
As “sweat enthusiasts” ourselves, we were extremely excited to be invited by Vie Active, a premium activewear brand, to help them rebrand and consolidate their new look. Born in Bondi Beach, Australia with headquarters recently re-located to Sun Valley, we helped Vie Active strengthen their message so that they would stand out in the very saturated “athleisure” market.
As we got to know more about the company’s personality and its founder, Noa Ries, we rolled out a series of brand enhancement measures including refining the logo, updating the tagline and brand colors, conducting a website audit, developing brand guidelines, and writing copy to help define the brand’s voice. Ongoing projects have included bi-weekly email campaign design, web graphics, web advertisements, and print marketing pieces.