Hello
I’m Randi McEntee, Creative Director. Designer. Brand Partner.
I founded RP Creative in 2005 and today work with a small group of clients as a creative director, designer and long-term brand partner.
My role varies by project and client. Some days I’m setting campaign strategy or directing a creative team. Other days I’m designing a conference program, reviewing an ecommerce experience or refining the details of a social campaign. I like being close enough to do both.
I graduated from Tufts University and went on to advanced study in graphic design at California College of the Arts. I’m equal parts artist and strategic thinker, with a deep understanding of business and a longstanding connection to the Wood River Valley.
When I’m not working I’m...
Spending time with my family, out on the trails with friends, watching my kids figure skate at the beautiful Sun Valley Ice RInk. reading a book—or, more often than not, experimenting with ink, wood and paper.
Listening to: KEXP
Reading: The History of Sound by Ben Shattuck
MORE THAN 2 DECADES OF RP CREATIVE
I founded RP Creative in 2005, at a time when there were relatively few dedicated creative marketing resources in the Wood River Valley. In those early years, I worked with a wide range of local clients—from nonprofits and small businesses to artists, events and community organizations.
Over time, RP Creative grew. So did the team and the reach of our work. What began as a local design practice evolved into a full-service creative agency serving clients well beyond the valley, with work spanning brand strategy, print, digital, web, marketing and more.
A few years ago, I made an intentional shift back to a more focused, boutique model. Today, I work with a small group of clients where I can be deeply involved in the creative direction, the strategy and the hands-on work that moves their brands forward.
It’s a smaller model by design—and one that allows me to do the kind of work I value most: close collaboration, thoughtful creative direction and a real investment in the success of the brands I work with.