Randi McEntee

Creative Director. Designer. Brand Partner.

Creative strategy, art direction and design for brands and organizations looking for an experienced creative partner.

THIS IS THE FUN PART!

Since 2005, RP Creative has helped brands and organizations turn what makes them unique into brands people recognize, understand and remember.

As a creative partner invested in the success of your business or organization, I take the time to understand where you’re headed, what matters most, and where creative thinking can have the greatest impact.

Hands-on Brand Building

I work closely with my clients to shape how their brands are expressed and experienced across every customer touchpoint. My role flexes with the work: I may set the creative direction, design and produce the work myself, or lead a trusted team of specialists.

That can mean shaping an ecommerce experience, supporting retail sales, directing paid and organic social, designing packaging, or developing the creative direction for a conference or event. Across it all, I connect the big picture to the details so every expression of the brand feels clear, cohesive and intentional.

How I Work

Creative Direction
Setting the creative vision and making sure the brand stays cohesive across campaigns, channels and teams.

Design + Execution
When it makes sense, I personally create the work—from identities and print to digital campaigns, social, packaging and events.

Team Leadership
When a project calls for additional expertise, I source and direct the right creative partners—from production designers, photographers and videographers to developers, email specialists, social teams and PR partners and more.

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