Sice 2023, I’ve worked closely with Coulée Coffee as the brand has grown from an emerging coffee startup into a multi-channel consumer brand. Today, I serve as Coulée’s fractional Creative Director, helping shape how the brand is expressed, experienced and brought to market across a growing range of sales and marketing channels.

My role spans creative strategy, brand stewardship and execution—from the DTC ecommerce experience and Amazon Brand Store to retail support, product launches, email and retention marketing, paid and organic social, packaging, creator partnerships and content development. I work alongside Coulée’s leadership team and a network of agency and creative partners, setting the direction, developing campaigns and messaging, and making sure every expression of the brand feels connected, consistent and distinctly Coulée.